Get to know us
Soul India is a premier buying agency headquartered in India, with operational offices in New Delhi and Moradabad, two cities renowned for their long-standing heritage in artisan craftsmanship and trade. We specialize in the sourcing, development, quality control, and export of a wide array of Indian handicrafts, offering our global clients access to India’s finest artisanal products through a single, reliable source.
Our diverse product portfolio includes handcrafted items made from a wide range of materials such as brass, aluminum, iron, stainless steel, copper, bronze, tin, glass, wood, stone, cane, jute, terracotta, and mixed media. We also work extensively with home furnishings, including textiles, rugs, cushions, table linens, curtains, and soft goods—each developed in collaboration with skilled artisans and manufacturers across India.
What sets Soul India apart is our comprehensive, end-to-end service model, tailored to meet the unique needs of international buyers. Our services include:
Trend research and product curation
Custom design development and sampling
High-quality photo offers and detailed product specifications
Vendor evaluation and sourcing
Pre-production approvals
Inline, midline, and final inspections
Strict quality control protocols
Packing and labeling supervision as per buyer standards
Coordination of all logistics and freight forwarding
Documentation management, including invoices, packing lists, and Bills of Lading
Real-time shipment tracking and post-shipment communication
At Soul India, we are driven by a mission to celebrate India’s rich artisanal heritage while ensuring a modern, transparent, and efficient experience for our partners. Whether you are a wholesaler, retailer, importer, or private label brand, we serve as your local eyes and ears, streamlining the sourcing process and ensuring your quality, design, and delivery timelines are met without compromise.
With decades of experience, strong relationships with verified vendors, and a deep understanding of market demands, Soul India is the ideal sourcing partner for those seeking authentic, high-quality Indian handicrafts—delivered with consistency, professionalism, and care.
Our mission
At Soul India, our mission is to connect global buyers with the rich heritage of Indian craftsmanship through a seamless and reliable sourcing experience. We work closely with skilled artisans and manufacturers to deliver authentic, high-quality handicrafts—while ensuring excellence in design, quality, and service at every step.
Our vision
Our vision is to become the most trusted and respected buying agency for Indian handicrafts worldwide. We aim to bridge the gap between traditional craftsmanship and modern global markets by fostering sustainable partnerships, preserving artisanal heritage, and setting new benchmarks in service, quality, and ethical sourcing.
